From Birth Doula to Passive Income: Millennial Entrepreneurship Journey
- Chelsea Wells
- May 26
- 2 min read
Are you a Millennial or Gen Z individual interested in the world of postpartum doulas and entrepreneurship? If so, the journey of Olive Tree Doula may just be the inspiration you need to kickstart your own entrepreneurial endeavors.

Olive Tree Doula started as a traditional postpartum doula business, offering invaluable support and services to new parents during the early stages of parenthood. However, as the business owner began to experience burnout and time constraints, a shift in focus was needed. This led to the evolution of the business, transitioning from in-person services to a more scalable model incorporating passive income streams and online offerings. This move not only allowed Olive Tree Doula to reach a wider audience, particularly targeting the tech-savvy Millennial and Gen Z demographic, but also provided a solution to the owner's personal challenges. By introducing written resources, online courses, and coaching sessions, the business was able to offer a low-ticket entry point through products like journals, ultimately guiding customers towards higher-ticket offerings. What sets Olive Tree Doula apart from others in the industry is not only their commitment to adapting to challenges but also their innovative approach to generating passive income. This forward-thinking mindset has not only allowed them to overcome burnout and time limitations but has also positioned them as a trailblazer in the industry. If you're a budding entrepreneur looking to make your mark in the world of postpartum support and online services, Olive Tree Doula's journey is a prime example of how flexibility, creativity, and a willingness to evolve can lead to success in the digital age. So why not take a leaf out of their book and start planning your own entrepreneurial journey today?
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